The Inbound Lab Podcast Network
How to Work with Influencers with Sarah Sociables
In this episode, I invited Sarah "Sociables" Hovind to come on to talk about influencer marketing. We have a few laughs and discuss how to approach influencers to advocate for your brand.
How to Live Your Company Purpose with Rob Park from Helcim
Rob Park is the Chief Operating Officer of Helcim and he comes onto the podcast to discuss how living their purpose every day makes for a better customer experience.
Staying Resilient in Troubled Times with Jaqueline Tran from TELUS Spark
In episode 2, I have Jacqueline Tran from TELUS Spark come on to talk about being resilient and adapting a business that focuses on events and attractions during a pandemic.
She also talks about what she learned working with an agency and how that's helped her team successfully adapt to keeping their marketing initiatives in-house.
Managing Internal Stakeholders with Jenny McLean from the University of Calgary
In the first episode of The Client's Side, Jenny McLean from the U of C comes on to discuss how complicating managing several stakeholders can be and how an agency can help make her the hero.