The Inbound Lab Podcast Network
Creating Brand Awareness for your Start Up with Amanda Au from Startup TNT
In this episode, Amanda Au, Marketing and Communications Lead at Startup TNT comes on to talk about how she's helping startups become aware of their brand and also providing businesses with marketing advice as well.
Always Be Closing with Biz Dev Extraordinaire Ho Son from Telescope Inc.
In this episode, Ho Son comes on to talk about how Telescope Inc helped American Idol pick America's favorite singer. We also discuss how working in a business development role helped him become a better marketer.
The Differences and Similarities of B2B and B2C Marketing with Claire Masikewich from GeoVerra
In this episode, Claire Masikewich comes on to talk about the similarities and differences between B2B and B2C marketing. We also discuss what makes a great client/agency relationship and her experience riding in an ambulance.
COVID Troubles with Juan Delgado from YMCA of Greater Toronto
In this episode, we talk about health and fitness marketing during a pandemic.
Juan Delgado is the Marketing Manager for the Health and Fitness division at YMCA of Greater Toronto. We talk about the constant changes in messaging due to the constant changing of restrictions in Ontario.
Marketing Cannabis with Josh Wong and Rebecca Zahn from RGB Cannabis
In this episode, I interview Josh Wong and Rebecca Zahn from RGB Cannabis. We talk about running a business in the Cannabis Industry and the limitations they have on marketing.
How to Work with Influencers with Sarah Sociables
In this episode, I invited Sarah "Sociables" Hovind to come on to talk about influencer marketing. We have a few laughs and discuss how to approach influencers to advocate for your brand.
How to Live Your Company Purpose with Rob Park from Helcim
Rob Park is the Chief Operating Officer of Helcim and he comes onto the podcast to discuss how living their purpose every day makes for a better customer experience.
Staying Resilient in Troubled Times with Jaqueline Tran from TELUS Spark
In episode 2, I have Jacqueline Tran from TELUS Spark come on to talk about being resilient and adapting a business that focuses on events and attractions during a pandemic.
She also talks about what she learned working with an agency and how that's helped her team successfully adapt to keeping their marketing initiatives in-house.
Managing Internal Stakeholders with Jenny McLean from the University of Calgary
In the first episode of The Client's Side, Jenny McLean from the U of C comes on to discuss how complicating managing several stakeholders can be and how an agency can help make her the hero.