Businesses around the globe are questioning the value of marketing spends, but this is actually where an optimized and sound digital marketing strategy can now come into play. “Should I reduce my marketing budget?”. The answer is no and all you have to do is look at the food-chain of growing your business.

The ways businesses allocate marketing dollars are important, regardless of the size of the company. This is especially true for small businesses that have smaller budgets and some very unique needs.

The differences between content marketing and inbound marketing can be like splitting hairs. But actually, if used in tandem, both can do wonders for your web traffic.