Content Distribution Strategies for B2B Tech Companies
When tech founders are busy innovating, iterating and solving customer problems with their platforms, it’s easy to forget to distribute content to help their ideal customer profiles solve their business problems. This pain point of seamlessly delivering valuable content in the online space can quickly halt growth and influence in their category.
You need to reach your audience effectively in this space, and content marketing is easily the most effective tool.
Here are some helpful Content Distribution Strategies to use for B2B Tech Companies.
But before we get into it, yes social media is absolutely the number one place to deliver content through the feeds of decision-makers. It’s not just a space for memes and cat videos; it’s a powerful channel for B2B tech content distribution. So craft a social media strategy that aligns with your brand voice and resonates with your audience. LinkedIn, TikTok, etc. can be your allies in the quest for brand visibility.
But the examples I’m providing below focus on syndication and affiliation to get the most bang for your buck.
Industry Partnerships
Consider the potency that comes with synergy… much like a well-coordinated orchestra. Entering into partnerships with important players in your industry is just like conducting a symphony for content distribution. Just as musicians synchronize their efforts to create a catchy melody, aligning with companies that share your vision allows you to tap into pre-existing audiences that resonate with your offerings.
This mutual collaboration applifies reach and heightens credibility for both parties involved.
Guest Posting
If you want a passport to new audiences, the golden ticket to guest posting. Guest posting allows you to get on the stage of a respected publication in your field. By contributing valuable insights and thought leadership to other industry blogs and publications, you position yourself as an authority while gaining access to a fresh audience eager for your expertise.
Influencers
Yes… B2B influencers are a thing. Not like mommy bloggers… (unless your tech solves mommy blogger problems)… but more like influencers in the tech space. Leveraging influencers can exponentially increase your content’s visibility. Identify folks whose values align with your brand, and let them create content for you. Their endorsement can be the catalyst that propels your message into the channels of decision-makers and tech enthusiasts alike.
Webinars
During the pandemic, webinars really took over the marketing space. But there is still a large spotlight on this strategy to connect with your audience in real-time. It allows you to showcase your expertise, answer any burning questions, and establish a personal connection with your prospects.
It’s not just about the content; it’s about the experience, and webinars provide a platform for meaningful interactions.
Email Campaigns
Email remains a steadfast and effective content distribution method. Personalized, value-packed emails resonate with your audience on a one-to-one level… it’s almost like you’re speaking directly to your customers and prospects. By delivering content directly to their inboxes, you’re creating ad direct line of communication and nurturing relationships over time.
Distribution is More Than Just Content
The key is not just in the content itself, but in how it dances across the preferred channels of your target audience. Choose your channels wisely, align with like-minded partners, and let your content guide your audience to the solutions they seek.