The Miseducation of Lead Generation

Written By Derek Hovinga

I recently hosted a webinar for The Calgary Marketing Association to discuss Lead Generation and some of the miseducation there is around this category.

I discuss things like:

  • how to get started

  • what metrics to track

  • the issues I currently see right now in the sales and marketing department

  • and the mistakes I've seen many businesses make when working on a lead generation strategy.

    This podcast is brought to you by and hosted by Derek Hovinga at The Inbound Lab.

 

Transcript

Coming soon.

Derek Hovinga https://www.theinboundlab.ca
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