The Inbound Lab Podcast Network
Being a Diverse Marcomms Specialist with Ashley Tyler from Alberta Cancer Foundation
In this episode, Ashley Tyler, senior marketing manager at Alberta Cancer Foundation, talks about her time working in diverse areas of business.
Don’t Ghost Your Current Customers
Your current customers are your greatest marketing asset!
So often, we forget to market to them. In this episode, I speak about how to use your current customers to increase retention, revenue and acquisition.
Can AI Speed up Content Creation?
In this episode, I talk about my first experience writing a blog through Artificial Intelligence.
Building Community Through Play with Hafiz Mitha from Playcity
Play is our way of connecting the world. In this episode, Hafiz talks about why he started the PlayCity app and his experience working with app developers.
Getting Buy-In for Your DEI Program with Mikiko Van Horn from Formidable PR
This is a must-listen episode where we talk about diversity, equity and inclusion.
We discuss how to get buy-in from your leadership teams and the importance a DEI initiative has on a business' bottom line.
Planning a Marketing Conference with Mike Morrison from Social West
Mike Morrison is a social media expert and also runs the largest marketing conference in Canada called Social West and Social East.
He comes on the podcast to give us a behind-the-scenes look at running a successful podcast and what vendors and sponsors can do to make things easier for him.
Long-term Projects Create Long-Term Value
This is a marketing tip from The Inbound Lab where I put together my “best of” content on the value around long term projects like content marketing.