Ownly’s Brand Journey
The Opportunity
Ownly is an online home-buying tool that home builders can put on their website to remove doubt from the home buying process. It helps real estate sales teams know their buyers, get financial insights about them, and obtain deposits on homes, making it easier for them to sell.
In the early stages of Ownly's journey in 2021, establishing a distinct brand identity and gaining awareness through content were critical challenges. Recognizing the importance of a robust content strategy, lead nurturing, and email marketing, Ownly turned to Derek at The Inbound Lab for guidance and support. Little did they know this partnership would propel them to unprecedented success.
The Solution
Derek at The Inbound Lab took the time to truly understand Ownly's unique value proposition, target audience, and industry landscape. Leveraging this knowledge, he crafted a content strategy that not only resonated with the audience but also set Ownly apart from competitors. Engaging blog posts, insightful social media content, and captivating visuals were strategically deployed to create a cohesive narrative that captured the essence of Ownly.
Lead Nurturing Excellence
Recognizing the importance of cultivating relationships with potential clients, Derek implemented a lead nurturing program that guided prospects through the sales funnel. Personalized email sequences, informative newsletters, and targeted communications were designed to address the specific needs and pain points of Ownly's audience.
A Resource Section Became a Hub for Informed Decisions
To further enhance the user experience, Derek recommended the creation of a dedicated resource section on Ownly's website. This section served as a comprehensive hub, offering valuable guides, FAQs, and interactive tools related to the online home-buying process. It became a go-to destination for potential buyers seeking information and guidance.
Quality Blogs to Help Educate Buyers
Ownly recognized the power of blogging as a tool to showcase industry expertise and engage and educate their target audience. The Inbound Lab meticulously crafted insightful blog posts that resonated with the audience and strategically aligned with Ownly's unique value proposition. These blogs became a driving force, pushing the website content to new heights.
““Working with Derek at The Inbound Lab on content strategy, lead nurturing, and email marketing has been a tremendous asset to our business. Derek instantly understood our needs and the needs of our clients and was able to provide strategic, actionable, and measurable solutions in a timely matter. The Inbound Lab is amazing to work with, and I highly recommend them.””
Endorsement of Excellence
As a result of the collaborative efforts, Ownly experienced a remarkable increase in brand awareness, customer engagement, and, ultimately, revenue. The success achieved by Ownly was seen internally and acknowledged by industry peers and clients, further solidifying their position as a trusted brand.
Ownly's success story is a testament to the transformative power of strategic content, effective lead nurturing, and targeted email marketing. The Inbound Lab, under the guidance of Derek, played a pivotal role in Ownly's early success, providing not just services but a partnership that propelled them towards unparalleled growth. The journey continues, and Ownly stands as a beacon of achievement in their industry, thanks to the expertise and dedication of The Inbound Lab.